BEAUTY SALES EVENTS & REDESIGNING EXTRACARE BEAUTYCLUB

Twice a year CVS runs The Epic Beauty Event. In 2022 I was brought in to help creative direct :15 and :06 videos of the Epic Beauty 2022 Spring Campaign. I also lead a team of designers and writers to deliver on the full campaign paid and owned assets. And when it was time to bring all our loyalty programs together in a more cohesive way we redesigned ExtraCare Beauty Club to feel fresh but lean into its sister program ExtraCare.