CVS COLLEAGUE PHOTO & B-ROLL VIDEO Shoot
As the creative director, I had the honor of leading an exciting initiative following the success of our Enterprise photoshoot. We took a significant step forward in enhancing our Healthier Happens Together® photo library by developing a collaborative casting process to cast real CVS colleagues. This effort was designed to authentically showcase our CVS® retail and health services colleagues, highlighting their daily contributions and the meaningful connections they foster with shoppers and patients.
Our project featured not only striking colleague portraits but also candid, genuine moments of our team members engaging with those we serve. Working with photographer Rennie Solis, across three large shoots significantly elevated the quality and cohesiveness of our visual storytelling. In addition, we captured B-roll video and conducted interviews.
