CHANGING THE PHOTOGRAPHY STYLE AND APPROACH FOR CVS HEALTH
Authentic imagery that reflects the diverse audiences of the 340 million people we serve is essential for building a resonant brand. Capturing real-life moments evokes emotion, fosters deeper connections and encourages consumers to choose CVS. Our recent documentary-style photoshoot featuring real colleagues and customers brings us closer to our long-term brand vision. This shoot showcased diverse families in authentic settings, highlighting the warmth of everyday interactions with our patients, members and shoppers.
