CHANGING THE PHOTOGRAPHY STYLE AND APPROACH FOR CVS HEALTH
As a member of the small but mighty Heart Haus creative team, we were tasked with executing an enterprise-wide photoshoot aimed at visually embodying our brand platform, Healthier Happens Together®. Our goal was to forge deeper connections with our customers and patients by capturing real people in authentic settings, showcasing their genuine health journeys as they interacted with our brand and services. By photographing in actual homes, stores, and clinics, we represented a diverse range of socioeconomic and cultural backgrounds, reinforcing our commitment to meet customers and patients where they are.
